We maintain our quality reputation and client trust by:

  • Adhering to all local, state and federal laws
  • Educating our clients for optimal decision-making
  • Keeping clients fully informed on the status of their loan
  • Maintaining the highest level of personal and corporate credit ratings
  • Contracting with experienced, fully-licensed attorneys and title companies to protect all parties involved


The HardMoney Company has grown to a $100 mm company. Large in capacity and offering loans of all sizes ($50k - $5mm). Your loan – large or small – will be handled by senior executives and company owners.

The founders, Gus Goldsmith & Jerry Bouchard, partners for over 25 years, have participated in several entrepreneurial ventures since 1988. Both gentlemen spent their careers in various branches of consumer finance. Previous operations have been sold to large publicly held corporations. Both men are committed to maintaining the highest credit ratings and adhere to all lending regulations. Their companies have always maintained a very positive reputation in the financial community. References are always available. The HardMoney Company was a result of both gentlemen realizing a large gap for “fast and flexible” funding to the fix/flip market. Loan demand for their “speedy” financing has dictated the HardMoney Company’s expansion into acquisition, bridge, and cash-out funding.

Initially, the company concentrated in the Kentucky, Indiana and Ohio markets. Market demand led the company’s expansion to the mid-Atlantic region, with a corporate base located in the Washington, DC metro area. Since 2015, southern Florida has become the HardMoney Company’s largest market for lending. Corporate headquarters recently relocated its operation to Aventura, Florida.

HardMoney Company Owners & Staff

  • Jerry BouchardJerry Bouchard
    Owner / Partner
  • Gus GoldsmithGus Goldsmith
    Owner / Partner


  • Tiffany GoldsmithTiffany Goldsmith
    Loan Officer / Processing
  • Dulce (Dolce) BorjeDulce (Dolce) Borje
    Insurance Compliance
  • Beverly McGriffBeverly McGriff
    Account Lead
  • Marcela DuranMarcela Duran
  • Steve StoneySteve Stoney
    Mid-Atlantic Senior Loan Officer
  • Lori SampsonLori Sampson
    Loan Processing
  • George ShapiroGeorge Shapiro
    Legal Counsel